Managing and organizing social media posts is a big problem for most of us since it is not easy to find interesting and compelling content every day for each social media network. However, you can make things much more easier and effective just by following below mentioned 3 steps.
Step 1: Set your goals to organize your posts
Random postings like where you are, what you eat or your comments on your favorite show will grab attention in your personal social networks, however for your business you need more than that. Without goals, you can easily loose the direction you are heading in social media. Therefore, before you hit the road, have your map and pin the roads you want to pass through. Decide in which network you want to be and what you want to achieve with your social media marketing efforts.
Step 2: Organize your posts
Once upon a time in history, we used to use desk and wall calendars to organize our weekly/ monthly schedule by taking small notes on them. Why not use that old method for social media? This time Excel, Google or any other spreadsheet. Start with simple steps. Write the date (determine the desired post frequency) on the first column and then the social media networks you want to be active in. It would be a good idea to fill in the boxes a month in advance, so you will have more time to engage with results rather than thinking about what to post.
Step 3: Organize your content
Now you need to fill your spreadsheet with content that will grab your audience’s attention. Unless you have supernatural powers, you can’t see the flash market news beforehand. But still you can still decide what kind of information, notifications, news to post a month in advance. It is good to be flexible and write your generic posts and then revise them at the beginning of each week. Sometimes you can add instant posts, if there is last minute news. Make sure that you don’t use exactly the same words for Facebook, Twitter or LinkedIn. Each social media channel uses a different format. For Twitter and Google+ make sure you use hashtags. For Facebook you can create longer posts and visual material, so it attracts more people.
You can always extend the list by trying your own methods. Social media is not an exact science. It is human relations after all, and we all learn by trying, failing and trying again. You are welcome to share ideas and comments on how to make using social media for small and medium businesses easier.